Crafting a tailored resume ft Resume Expert

Doreen Fernandez talks about the art and science of tailoring your resume and cover letters to a an open job post in Canada.
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Give me six hours to chop down a tree and I will spend the first four hours sharpening the axe..

Abraham Lincoln

Invest time, money and effort to learn the soft skills that are the greatest determinant of your success

As we embark on our journey to build new lives and embrace fresh opportunities, one vital aspect that demands most of our attention is crafting a compelling tailored resume.

Yes, you read it right a “tailored resume”. Not the one that you cut, copy and paste for every job position.

Just like your passport lets you travel to many counties. In a similar manner, your resume acts as your passport to the door to opportunities. Of course, your cover letter also acts as a gateway to unlocking countless doors, but we have already discussed that in our previous newsletter.

Now, back to Resume!

Tailored resumes act as a tool that showcases your skills, experiences, and potential to prospective employers; thus, making it crucial to invest time and effort into perfecting it.

In this newsletter, we will explore the benefits of creating a good resume and provide you with important tips to make yours stand out.

Additionally, we will be joining forces with Resume Expert Doreen Fernandez to deep dive this process.

Who is Doreen Fernandez?

Doreen, an experienced professional in the financial services sector, has a remarkable background working for the leading banks in Canada. With her expertise, she assists individuals in various areas such as crafting tailored resumes, providing interview coaching, offering guidance in networking strategies, and developing effective job search strategies. Notably, many of her clients have successfully secured employment through her mentoring and support.

What is a tailored resume?

Your resume is not just a word or pdf file; it’s your personal sales pitch, an opportunity to showcase your unique value to potential employers. To truly stand out in today’s competitive job market, it is essential to craft a tailored resume that speaks directly to the needs of each employer.

In the words of Doreen Fernandez,”Your resume is a sales pitch, so sell yourself.”

Keeping the above in mind, let’s shed some light on this statement:

Imagine you are applying for a customer service job at a leading company. The job description emphasizes the importance of excellent communication skills, proficiency in customer relationship management (CRM) software and problem-solving abilities. A generic resume may list your previous job titles and responsibilities, but a tailored resume takes it a step further. It specifically aligns your skills and experiences with the requirements of the role, captivating the attention of the hiring manager.

Now, let’s dive a bit further on how to effectively sell yourself:

🎯 Analyze the Job Description

Take a moment to review the job description and identify the key requirements and desired qualifications. Carefully highlight the key skills and qualifications the employer is seeking. For example, they may value excellent communication skills, problem-solving abilities, and a customer-centric mindset.

🎯Create your Professional Summary

Start with a compelling introduction instead of a generic statement to catch the attention of the reader. Doreen Fernandez says “Craft a bold summary in your resume that will catch the hiring manager’s attention by showcasing your skills and accomplishments.”

“Results-oriented customer service professional with a proven track record of exceeding customer expectations. Skilled in actively listening to customer concerns, providing empathetic support, and delivering timely resolutions. Recognized for achieving a 98% customer satisfaction rating and increasing customer retention by 15% through effective problem-solving and personalized service..”

🎯Align your Skills Section

Emphasize those skills that directly relate to the customer service role. Be sure to use the same terminology mentioned in the job description to establish alignment.

“Active listening, Problem-solving, Effective communication, Patience and Empathy”

🎯Highlight your USP in Experience Section

According to Doreen Fernandez “Avoid using cliches and jargon and focus on telling your story. Talk about what you have done and what it resulted in. Address the gap and the need that exists in the job for which you are applying.” When detailing your previous work experience, focus on accomplishments that demonstrate your ability to excel in customer service and quantify your achievements whenever possible.

  • “Implemented a customer feedback system, resulting in a 20% increase in customer satisfaction ratings.”
  • “Resolved complex customer complaints, consistently achieving a resolution rate of 95% within a short turnaround time.”

★ Example on how to present a Gap in your resume:

“Family Caregiving Responsibilities (2018-2020)” During this period, I took time off to fulfil my caregiving responsibilities for a close family member. It was an invaluable experience that allowed me to develop essential skills in organization, time management, and empathy.

If the gap requires further explanation, you can provide a brief mention in your cover letter. Use this opportunity to highlight the personal and professional growth you gained during the gap and how it has positively shaped your readiness for the role.

★Snippet from Cover Letter:

During the gap in my employment history, I took a sabbatical to focus on personal development and explore new horizons. This experience provided me with valuable insights, allowing me to gain a fresh perspective and renewed motivation. I am excited to bring the skills and knowledge acquired during this time to contribute to your organization’s goals.

🎯Commitment in Volunteer Experience

Incorporating volunteering experience into your resume conveys your eagerness to make a difference in causes that resonate with your values. This demonstration of active involvement beyond professional pursuits can create a favourable impression on employers, highlighting your positive impact. Including volunteering experiences enables you to showcase transferable skills to potential employers. Moreover, if you have gaps in your employment history, incorporating volunteering experiences helps to fill those gaps and illustrates your continued engagement and productivity during those periods.

ABC Community Center, City, State – Volunteer Coordinator (Jan 19 to Jan 23)

  • Led a team of 10 volunteers in organizing and executing fundraising events, resulting in a 30% increase in donations year-over-year.
  • Developed and implemented volunteer training programs, improving overall volunteer engagement and satisfaction.

Additional Tips

In addition to the previously mentioned guidelines, please consider the following points as well.

  • Keywords: Employers often use applicant tracking systems (ATS) to manage resumes. To increase your chances of getting past the ATS, incorporate relevant keywords from the job description into your resume.
  • Language and Tone: Align your language and tone with the company culture and values. Research the organization’s mission and vision, and mirror their language in your resume to demonstrate your alignment with their core values.
  • Proofread and Seek Feedback: Before submitting your tailored resume, proofread it carefully to ensure accuracy and correctness. Ask a trusted friend or mentor to review it and provide feedback on its clarity, impact, and overall effectiveness.
  • Formatting and Presentation: Make your resume visually appealing and easy to read. Use clear headings, bullet points, and appropriate spacing. Consider using action verbs like “assisted,” “collaborated,” or “achieved” to describe your experiences.
  • Font Size and : We recommend incorporating either serif or sans serif fonts into your resume design. For the body of your resume, including section headers, opt for 10- or 12-point fonts. To make your name stand out in the heading banner at the top of your resume, consider using a larger font size between 16 to 18 points.

Now, it’s your turn!

Take a moment to review a job posting you’re interested in and identify how you can tailor your resume to highlight your skills and experiences that closely match the position’s requirements.

As Doreen Fernandez says “Show your best self so your resume gets to the top of the “Yes” pile.”

So remember, a tailored resume not only increases your chances of getting noticed but also showcases your genuine interest in the role and your ability to meet the employer’s needs. It communicates that you have taken the time to understand the company and have carefully curated your resume to align with their expectations.

If you need assistance on how to craft your tailored resume, then we got an Army of Ambassadors ready to hear you out.

If you wish to learn more, you can always connect with us. Our team at Immigrant Networks is here to listen and provide support. Register with us www.immigrantnetworks.com and tell us about your journey!

Networking to get working! 💪

More articles for you

The Immigrant Networks and National Bank Career Advantage Program delivers proven, AI-powered career tools and career coaching at no EXTRA cost. Plus, for a limited time, newcomers could get up to $600 cashback. 

Immigrant Networks and National Bank have launched the Career Advantage Program, the first time a major Canadian bank has paired financial products with direct career support for newcomers.

The program gives newcomers no-cost access to Immigrant Networks’ full suite of AI-powered career tools and coaching sessions. Plus, they could get up to $600 in cashback for a limited time when they open a qualifying National Bank checking account and credit card, and meet other conditions. 

What Sets This Apart

Most newcomer programs stop at financial products. This one does not. Immigrant Networks and National Bank Career Advantage Program is built on a simple premise: Newcomers don’t just need a bank account when they arrive; they need to land a job.

Canada welcomes 380,000 new permanent residents each year, along with hundreds of thousands of international students and temporary workers. Despite strong credentials and experience, many spend months, sometimes years, working below their qualifications. The barrier is not ability. It is access.

What’s Included

Newcomers who open a qualifying National Bank account and credit card receive:

  • No-cost access to the Immigrant Networks career platform: Includes 12 coaching sessions per month for three months, Speed Networking calls, weekly matches, and access to WhatsApp groups, and AI-powered career support, all worth $399.
  • A welcome promotion from National Bank: Up to $600 in cashback when opening a new account and meeting the conditions; visit https://immigrantnetworks.com/national-bank-career-advantage-program-c/ 
  • Access to Canada’s #1 newcomer networking community: With a 70% job placement success rate for members who complete five or more networking matches.
  • The Immigrant Networks AI Suite: purpose-built for the Canadian job market, covering resume optimization (Rezume.ca), interview preparation (AIInterviewCoach.ca), and career guidance (CareerPathway.ca ).

In Their Words

“When I came to Canada, I had the credentials but not the connections. Most newcomers today face the same challenge. What makes this program different is that we’re not just handing people a brochure; we’re giving them the actual tools, the coaching, and a financial partner who believes in their success from day one.”
— Nick Noorani, Founder & CEO, Immigrant Networks

“At National Bank, we are committed to empowering newcomers to build in Canada; they are future leaders, entrepreneurs, and positive contributors to Canada’s communities. This initiative reflects our commitment to being a true partner in their journey from the very first day.”
— Caroline Roy, National Bank of Canada

How to Access the Program

The National Bank Immigrant Networks Career Advantage Program is available only online to newcomers across Canada. To get started, visit https://immigrantnetworks.com/national-bank-career-advantage-program-c/  

Eligible participants must open a qualifying National Bank checking account and a qualifying National Bank credit card to access the full benefits package using the suggested links.

About Immigrant Networks

Founded by Nick Noorani, bestselling author, HM Queen Elizabeth II Diamond Jubilee Medal recipient, and former Chair of a Federal Panel on Employment Challenges of New Canadians, Immigrant Networks is Canada’s leading AI-powered career development platform for newcomers. The platform serves immigrants, international students, and temporary visa holders through Rezume.ca, AIInterviewCoach.ca, CareerPathways.ca, the Immigrant Networks AI Suite, and career coaching. 

Visit immigrantnetworks.com for more information.

About National Bank of Canada

National Bank of Canada is one of Canada’s six systemically important banks. The Bank has more than 35,000 employees in knowledge-intensive positions and operates through three business segments in Canada: Personal and Commercial Banking, Wealth Management and Financial Markets. A fourth segment, U.S. Specialty Finance and International, complements the growth of its domestic operations. Its securities are listed on the Toronto Stock Exchange (TSX: NA). Follow the Bank’s activities at or via social media.


Media Contact: 
Nick Noorani, CEO, Immigrant Networks, nickn@immnet.ca

 

You’ve probably heard this before:

“You need Canadian experience to get a job, but you need a job to get Canadian experience.”

It’s a real barrier, and let’s be honest, the system hasn’t done enough to fix it.

At Immigrant Networks, we empower newcomers to overcome barriers in the job market. We’ve worked with over 18,000 immigrants across Canada.

Many with robust credentials and ambition still struggle to have their value recognized.
We know what works. Now, we’re taking it a step further.

We’ve teamed up with National Bank to launch the Career Advantage Program. This combines newcomer-focused banking benefits with career support, giving you both financial tools and career guidance, at no extra cost.

The Gap Most Programs Miss

Settlement services help you get started. Banking services help you manage your money.
But here’s the real question: how do you actually get hired in Canada?

The Canadian job market has its own unwritten rules. How are resumes read? How do interviews work? What does “culture fit” really mean? Even your LinkedIn profile could be costing you chances before you apply. These are not things you figure out alone, at least not without a lot of time and frustration.

With this program, we’re making our support more accessible than ever.

What’s in the Career Advantage Program

This offer comes in two parts, each designed to help you get started in Canada.

What National Bank is offering:

National Bank has put together a banking package just for newcomers. Arriving in Canada without a credit history? That shouldn’t mean you have to start from scratch. MoneySense has named National Bank the best bank for newcomers in Canada for three years running, including 2025. That kind of recognition matters when you’re deciding where to begin your financial journey.

  • A free chequing account with no monthly fees
  • A credit card with no Canadian credit history required, so you can start building credit from day one
  • Up to $600 cashback* when you open and use your account

These are real, practical benefits. Lacking a credit history is one of the biggest headaches for newcomers to Canada. This offer takes that worry off your plate and even puts some money back in your pocket as you settle in.

What Immigrant Networks is offering:

This is where your career can really change. When you claim the Career Advantage offer, you get access to everything Immigrant Networks has built from years of working with newcomers and Canadian employers.

  • Live workshops from Canadian HR professionals who understand exactly how hiring decisions are made in this market.
  • Resume building with Rezume and LinkedIn optimization tailored to Canadian standards: not generic templates, but targeted positioning for your field and experience level.
  • Interview preparation with AI Interview Coach goes beyond rehearsing answers: we help you understand what Canadian interviewers are actually evaluating.
  • Networking strategies that give you access to the hidden job market, where the majority of roles are filled before they’re ever posted.
  • Access to our community of 18,000+ newcomers and alumni: people who’ve navigated the same journey and are now working in roles that match their qualifications.

You’ll receive ongoing support from professional coaches and a supportive community to help you reach your goals.

Who This Program Is For

Whether you’re searching for your first Canadian job or already working and want to move up, this program is for you.

You’re the right fit if:

  • You’re a newcomer or recent immigrant actively looking for work in Canada.
  • You’re employed but underemployed, working below your qualifications and ready to change that.
  • You’ve been applying without results and aren’t sure what’s not landing.
  • You want to develop a professional network and stop applying without feedback—this program guides you.

If any of this sounds familiar, you are not alone. The problem is rarely your skills.

Why We Built This

At Immigrant Networks, we believe the biggest obstacle for newcomers isn’t the ability; it’s knowing how to show your experience in a way Canadian employers understand.

Our partnership with National Bank is designed to eliminate two major barriers: financial stability and career access. By joining, you receive both seamlessly.

Our members’ results speak for themselves. Many go from months of uncertainty to landing roles at top Canadian organizations, sometimes within weeks of using our approach.

Main point: The right tools and strategies can turn your international experience into Canadian job success.

Ready to take the next step?

Getting started is simple:

  • Click the link below and fill out the eligibility form on the offer page.
  • Follow the instructions you get after filling out the eligibility form (You’ll get it in your email, too)
  • Open a National Bank chequing account from the partnership page (follow the links in your email)
  • Once the account is open, we will send an email to apply for a National Bank credit card.
  • Apply for a credit card from the link in the email.
  • Once approved, you will get your Immigrant Networks Career Advantage access — coaching begins immediately

Canada needs your talent. Let us show you how to leverage it and achieve your career goals here.

Claim the Career Advantage offer.

Have questions?
Write to us at nickn@immnet.ca

*Conditions apply.

As a newcomer in Canada looking for a job, you’ve probably already participated in several
formal and informal conversations. Coffee chats are somewhere between the two, and of late
have emerged as a staple in Canadian work culture.

These short one-on-one conversations can give you deep insight into a professional’s career
path, industry trends, mentorship opportunities, and so much more. For instance, my last coffee
chat connection shared her list of favorite cafes in Toronto, made introductions, and even
celebrated my professional achievements!

For immigrants in particular, coffee chats are opportunities to perfect their conversational skills,
and develop a better understanding of Canadian employers. Maybe even get that pre-interview
nervousness out of the way!
However, not all coffee chats are created equal. In fact, some may feel like a burdensome
twenty minutes, others could have you feeling like you’ve known your connection since forever.
Regardless of its fate, it’s always best to go in well-prepared so that you can have an effortless
and lively conversation.
Do them right, and a successful coffee chat can turn out to be your trump card. So let’s find out
how you can make the most of them:

🎯 Approaching the right person the right way
Depending on your objective, make a list of people you find interesting and would like to speak
with. Next, draft a short yet precise message as to why you’d like to have the coffee chat, and
what you’d like to learn from your connection. Include a specific duration between 15 to 30
minutes so that your connection can chalk out the required time. Close with a suggestion of
doing this over video or audio call.
Pro tip: Boost your chances of acceptance by beginning your message with a thoughtful
compliment. This could be about a recent achievement, a well-written article or a relatable
comment that your connection posted. In short – do your research and put it to good use!

🎯 Have an open mind and show genuine interest
A coffee chat isn’t always a gateway to a job, but it can be your chance to broaden your network
and cash in on some precious introductions. At the very least, you will end the call having learnt
more about the industry and work culture in Canada. Keep your mind open to the possibilities at
the other end of the call and maintain steady interest in your connection throughout.

🎯 Research your connection well
When you initiate a coffee chat, do some basic ground work about your connection. This
includes knowing where they work, their university, and some basic work history so you can ask
them relevant questions. Preparing your questions prior to the call can help steer the
conversation according to your objectives. Framing your questions with the right information can put things in perspective for your connection. This simply means – offer reasoning behind your
questions. Some examples are:
“I noticed from your LinkedIn that you made a career change from Finance to Cybersecurity, –
what steps did you take to make that move, and what advice would you give to someone
who is looking to transition to Cybersecurity?”
“As a newcomer, I sometimes struggle with the confidence required to take on leadership roles.
Have you faced this dilemma any time and how did you deal with it?”

🎯 Go off script with personal questions
Wait, did you forget that this was a casual conversation? Go ahead and ask your connection
about what they like to do in their free time, share travel stories, and probably even swap some
Netflix recommendations. Showing your personality in coffee chats is an equally important factor
as sharing your career details, as Canadian companies place a great deal of importance on the
‘cultural fit’ of a potential candidate.
A word of caution – refrain from getting too personal. Family, religion, politics, off-color humor,
and sexuality are generally considered off limits.

🎯 Leave a lasting impression with a follow-up
All’s well that ends well, so remember to send a sweet thank-you note after your coffee chat.
Consider mentioning a topic from your recent conversation, like sharing the name of a book or
asking for details about a café they liked. This thoughtful gesture not only leaves a positive
impression but also provides a conversation starter for future interactions.
Now that you know the secret sauce behind a successful coffee chat, here are some pointers of
what not to do:

  • Don’t make spelling mistakes with your connection’s name when you reach out to them
    over email or text. When you meet them for the first time, always ask if you are
    pronouncing their name correctly.
  • Don’t exceed your stipulated time unless your connection is okay with it. If the
    conversation is going over time, always pause and ask if you could wrap up in an
    additional 5 minutes. Else, ask for another appointment in the following days.
  • Don’t forget to ask for suggestions for your next coffee chat!. Depending on the
    conversation, your connection should be able to suggest some contacts from their
    network that could potentially be helpful in your journey. If they don’t offer any contacts,
    ask if there’s someone they know that you could talk to.
  • Don’t take rejections personally. If you have sent out several invitations and haven’t
    heard back from any, consider tweaking your message for better results. People are
    busy and a follow-up message can remind them of your request.

While these are some pointers to get you started in the right direction, successful coffee chats
can happen under any circumstances. They may occur at a conference you recently attended,
at the park, or even in grocery stores. Have you heard about the broccoli challenge? With fewer
inhibitions and an open mind, every newcomer in Canada can get hired in fulfilling jobs

video-url__https://youtu.be/rzRb7NzBtII

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